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Alacrity Academy

How we got started


Alacrity Academy is a partner of Alacrity Canada, a non-for-profit tech incubator that has brought in over $379.6 million of investment into BC, assisted in $75 million of local acquisitions, and exits that generated 164+ million revenue into B.C. companies. As an incubator that worked closely with startups journeying to scale, Alacrity Canada realized other businesses would benefit from the lessons their portfolio of companies were learning when it came to Digital Marketing. This is how the Alacrity Academy was born.

Million In Investments

Million In Aquisitions

Million In Exits

Our Purpose and Values


The Alacrity Academy exists to empower individuals and communities. Our educational content supports students’ diverse needs, ultimately fostering economic resilience, and independence in the face of market shifts, barriers, and challenges. As a team, we value…. 


Highly engaged self-starters who take initiative and accomplish what they set out to do. 


The collective energy of our team, working together across boundaries to support one another to be the best at what we do.


Independent thinkers and community contributors, willing to learn from each other while embracing the unknown that comes with continuous growth. 


Having fun through work, recognizing that levity, and embracing playfulness are key to creating a fulfilling and rewarding work environment.


Prioritizing and focusing on impactful work for our communities, achieving progress by operating like the nimble, perceptive, and diligent businesses we support.


Crossing cultural boundaries to celebrate our unique experiences and perspectives. We unite around mutual respect, care, and recognition in everything we do.

In a continued effort to grow and learn as an organization, team, and as individuals, the Alacrity Academy participates in regular DEI training and consults with experts to ensure that our educational content is accessible and inclusive. 

Our Team

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Mike Williams


Mike is the Program Director of Alacrity Academy, which now runs province-wide in partnership with the BC government to help hundreds of individuals and small businesses, particularly those impacted by COVID-19.

Mike is also the CEO and Co-founder of the digital marketing agency Jetstream which helps companies grow through scalable digital marketing strategies and initiatives and help develop up-and-coming leaders in the digital marketing ecosystem.

Mike has experience in all facets of Digital Marketing, including search marketing, social media marketing, and content marketing. He focuses on developing strategies for performance-driven digital marketing that drives results and grows companies.

Prior to Jetstream and Alacrity Canada, Mike has worked in Digital Marketing for the past 18 years. During that time he has co-founded several companies.

Mike Williams

Digital Marketing Program Director

Kalyn Adams

Digital Marketing Advisor - Alacrity Digital Marketing Bootcamp

As an Advisor and Facilitator for our Digital Marketing Bootcamp, Kalyn engages students through our learning platform, thinkific, and hosts Q&A webinars.

Kalyn has a BS in Sociology and a BA in Humanities. She mastered the art of strategic Digital Marketing through her own experience as a small business entrepreneur. This led her to support small businesses as their Digital Marketing consultant, and the Kootenay Association for Science and Technology as their advisor on an ongoing basis.

For our Digital Marketing Bootcamp, Kalyn passes on her 7 years of experience by facilitating three areas of study: Email Marketing, Pinterest, and Google Analytics.

Kalyn has been motivated by the success rate of the Bootcamp, and seeing those struggling to turning their businesses on their heads, especially during the pandemic.

Kalyn Adams

Digital Marketing Advisor