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Digital Marketing Toolbox

 

Looking for Digital Marketing Tools to assist in your Content Creation, Conversion Rate Optimization, Email Marketing, Social Media Marketing, Website Development, and More?

While this is not an exhaustive list of all of the tools for your Digital Marketing endeavours – Our team at Alacrity Academy has compiled a list of some of our favourite software and tools that will assist you along your journey.

Which Tool are You Looking For?

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Content Creation

Competitor Research

Copywriting / Content Writing 

Data Reporting & Analytics

Digital Asset Management

Email Marketing

Google Chrome Extensions

Graphic Design

Keyword Creation & Research

Lead Generation

Market & Customer Research

Marketing Automation

Persona Development

Project Management

Recording Software

Stock Images

Survey Creation

Search Engine Optimization (SEO)

Social Media Management

Website Building & Development

Website & Conversion Rate Optimization

Content Creation

  • Canva (Free) – Graphic Design Software
  • ClipChamp (Free) – Video Editing Software
  • Venngage (Free) – Professional Infographic Maker
  • Visme (Free) – Graphic Design Software

Competitor Research

  • Ahrefs (Paid) – Competitor Keyword Research
  • Buzzsumo (Free) – Search for Popular Web Content
  • Crunchbase (Paid) – Private & Public Company Information
  • Facebook Ad Library (Free) – Assess Your Competitors Ads
  • LinkedIn (Free) – Professional Networking Platform
  • Owler (Free) – Industry Insights
  • SemRush (Paid) – Competitor Domain Research
  • Spyfu (Paid) – Competitor Keyword Research

Copywriting / Content Writing

Data Reporting & Analytics

  • Databox (Free) – Analytics & KPI Dashboard
  • Google Analytics (Free) – Measure Website Analytics
  • Google Search Console (Free) – Measure Your Website’s Traffic & Performance
  • MapLabs (Paid) – Drive Optimizations & Efficiencies in Google My Business and Search Analytics

Digital Asset Management

  • Brandfolder (Paid) – Asset Management & Distribution
  • Dropbox (Free) – Share and Store Your Content
  • Google Drive (Free) –  File Storage & Synchronization

Email Marketing

  • ActiveCampaign (Paid) – Marketing & Sales Automation
  • Klaviyo (Free) – Email & SMS Automation
  • Mailchimp (Free) – Marketing, Email, & Automation Email Platform

Google Chrome Extensions

Graphic Design

  • Adobe Creative Cloud (Paid) – Graphic design, video editing, web development, photography, and more.
  • Figma (Free) – Vector Graphics Editor
  • Sketch (Paid) – Vector Graphics Editor

Keyword Creation & Research

Lead Generation

  • Google My Business (Free) – Drive Leads to Your Business Directly From the SERP
  • Instapage (Paid) – Landing Page Platform Creator
  • Leadpages (Paid) – Website & Landing Page Software
  • Unbounce (Paid) – Landing Page Builder & Platform

Market & Customer Research

Marketing Automation

  • Drip (Paid)  – Email, SMS, Marketing Automation Platform
  • Omnisend (Free) – Ecommerce Email Marketing & SMS Platform
  • Zapier (Free) – Workflow Automation Tool

Persona Development

Project Management

  • Asana (Free) – Work Management Platform
  • Milanote (Free) – Tool for Organizing Creative Projects
  • Notion (Free) – Project Management & Note-Taking Software
  • Todoist (Free) – To Do List Software
  • Trello (Free) – List Making & Project Management Software
  • Workona Workplace Collaborator & Organizer
  • Wrike (Free) – Project Management Software

Recording Software

Stock Images

  • FreePik (Free) – Free Vector, Stock Photos, PSD Downloads
  • Pexels (Free) – Free Stock Photos & Videos
  • Unsplash (Free) – Free Images & Pictures

Survey Creation

Search Engine Optimization (SEO)

Social Media Management

  • Buffer (Free) – Social Media Toolkit & Manager
  • Hootsuite (Free) – Social Media Marketing & Management
  • MeetEdgar (Paid) – Social Media Scheduling Tool
  • Sprout Social (Paid) – Social Media Management

Website Building & Development

  • WordPress (Free) – Open Source Content Management System
  • Shopify (Paid) – Ecommerce platform to Host Your Online Store
  • Drupal (Free) – Open Source Content Management System

Website Optimization & Conversion Rate Optimization