Digital Marketing Toolbox

Looking for Digital Marketing Tools to assist in your Content Creation, Conversion Rate Optimization, Email Marketing, Social Media Marketing, Website Development, and More?

While this is not an exhaustive list of all of the tools for your Digital Marketing endeavours – Our team at Alacrity Academy has compiled a list of some of our favourite software and tools that will assist you along your journey.

Content Creation

• Canva (Free) – Graphic Design Software
• ClipChamp (Free) – Video Editing Software
• Venngage (Free) – Professional Infographic Maker
• Visme (Free) – Graphic Design Software

Competitor Research

• Ahrefs (Paid) – Competitor Keyword Research
• Buzzsumo (Free) – Search for Popular Web Content
• Crunchbase (Paid) – Private & Public Company Information
• Facebook Ad Library (Free) – Assess Your Competitors Ads
• LinkedIn (Free) – Professional Networking Platform
• Owler (Free) – Industry Insights
• SemRush (Paid) – Competitor Domain Research
• Spyfu (Paid) – Competitor Keyword Research

Data Reporting & Analytics

• Databox (Free) – Analytics & KPI Dashboard
• Google Analytics (Free) – Measure Website Analytics
• Google Search Console (Free) – Measure Your Website’s Traffic & Performance
• MapLabs (Paid) – Drive Optimizations & Efficiencies in Google My Business and Search Analytics

Digital Asset Management

• Brandfolder (Paid) – Asset Management & Distribution
• Dropbox (Free) – Share and Store Your Content
• Google Drive (Free) –  File Storage & Synchronization

Google Chrome Extensions

• Google Tag Assistant Legacy (Free) – Troubleshoot & Verify Google Tags
• Google Tag Manager (Free) – Quickly & Easily Update Google Tags
• Facebook Pixel Helper (Free) – Validation & Analysis of Your Facebook Pixel
• Pinterest Tag Assistant (Free) – Build, Troubleshoot, Test Your Pinterest Tags

Graphic Design

• Adobe Creative Cloud (Paid) – Graphic design, video editing, web development, photography, and more.
• Figma (Free) – Vector Graphics Editor
• Sketch (Paid) – Vector Graphics Editor

Lead Generation

• Google My Business (Free) – Drive Leads to Your Business Directly From the SERP
• Instapage (Paid) – Landing Page Platform Creator
• Leadpages (Paid) – Website & Landing Page Software
• Unbounce (Paid) – Landing Page Builder & Platform

Market & Customer Research

• Google Trends (Free) – Top Search Query Analyzer
• Statista (Free) – Statistics for Market Data
• Tableau (Paid) – Data Visualization

Persona Development

• Hubspot Make my Persona (Free) – Customizable Buyer Personas
• Userforge (Free) – Persona Creator & Generator
• Xtensio (Free) – User Persona Template

Project Management

• Asana (Free) – Work Management Platform
• Milanote (Free) – Tool for Organizing Creative Projects
• Notion (Free) – Project Management & Note-Taking Software
• Todoist (Free) – To Do List Software
• Trello (Free) – List Making & Project Management Software
• Workona – Workplace Collaborator & Organizer
• Wrike (Free) – Project Management Software

Stock Images

• FreePik (Free) – Free Vector, Stock Photos, PSD Downloads
• Pexels (Free) – Free Stock Photos & Videos
• Unsplash (Free) – Free Images & Pictures

Survey Creation

• SurveyKing (Free) – Online Survey Maker
• SurveyMonkey (Free) – Online Survey Tool
• TypeForm (Paid) – Form & Survey Creation

Social Media Management

• Buffer (Free) – Social Media Toolkit & Manager
• Hootsuite (Free) – Social Media Marketing & Management
• MeetEdgar (Paid) – Social Media Scheduling Tool
• Sprout Social (Paid) – Social Media Management

Website Building & Development

• WordPress (Free) – Open Source Content Management System
• Shopify (Paid) – Ecommerce platform to Host Your Online Store
• Drupal (Free) – Open Source Content Management System