Prospective Students
Become An Expert
Our curriculum is inspired by our partner, Alacrity Canada’s, demand-driven model. This approach to business advocates for staying ahead of the curve and responding to the market. You’ll learn how to read and respond to market trends and produce effective digital marketing strategies. You’ll see your career, ideas, team, and messaging evolve alongside shifting customers demands. We create resilient individuals and companies that thrive in harmony with changing markets and environmental factors.
Apply for the Bootcamp that works for you:
Through our demand-driven model, you’ll learn how to market your business, and evolve your career, idea, or team, through actions and messaging that respond to shifting customer needs. This catalyzes resilient individuals and companies who thrive amidst changing markets and the online industry…
If you are new to digital marketing or enjoy a guided experience…
The Digital Marketing Bootcamp that releases content week-by-week, over 8-weeks, and also includes live support and webinars, is the right fit for you.
Guided Bootcamp:
Course-led
- Content is released week-by-week over 8 weeks
- Weekly live webinars with digital marketing experts
- Access to discussion boards monitored by digital marketing advisors
If you have some experience and prefer to learn solo…
The Self-Directed Digital Marketing Bootcamp, where students are able to access all the content at once, is the right fit for you.
Self Directed Bootcamp:
Self study
- All content is accessible on day 1
What do The Bootcamps Deliver?
What You Will Learn
STORYTELLING & BRANDING
KEYWORD RESEARCH
SEARCH ENGINE OPTIMIZATION
WEBSITE BUILDING
LEAD GENERATION
GOOGLE ADS
CONTENT DISTRIBUTION
SOCIAL MEDIA MARKETING
ANALYTICS
AND MORE…..
The Core Concepts:
Pillars of Digital Marketing
Branding and Storytelling
Market Research
Keywords/ Keyword Research
Search Engine Optimization
Building a Website
Email Marketing
Content Planning
Distribution
Frequently Asked Questions
01
IS THERE A COURSE PREREQUISITE?
While there are no formal prerequisites, students applying must have access to a computer and have basic computer and Internet knowledge.
02
DO I GAIN A CERTIFICATE FROM THE BOOTCAMP?
Yes, participants who complete the requirements of the Bootcamp will receive a Digital Marketing Bootcamp Certificate of Completion.
03
CAN I DO THIS BOOTCAMP PART-TIME?
The Alacrity Digital Marketing Bootcamp is designed to work with you and your schedule. The Bootcamp itself entails roughly 10 hours of study to be completed at your own pace weekly.
04
HOW IS THE BOOTCAMP SET UP TIMING-WISE? AND HOW LONG DO I HAVE ACCESS TO THE CONTENT?
05
I'VE BEEN ACCEPTED, NOW WHAT?
06
HOW WILL THIS BOOTCAMP HELP MY BUSINESS?
The skills learned in the Digital Marketing Bootcamp will prepare you to increase the visibility and reach of your business beyond your community, helping to make your business more competitive in the digital marketplace. You will learn to measure the impact of your online advertising and presence, cultivate connections with your customers, and build your brand.
07
WHAT SUPPORT IS AVAILABLE TO ME WHILE IN THE BOOTCAMP?
08
HOW WILL THIS BOOTCAMP HELP ME APPLY FOR A JOB?
The skills learned in the Digital Marketing Bootcamp will prepare you to take on a wide range of beginner marketing roles, including Digital Marketing, Social Media, SEO, Paid Advertising, and Analytics. For businesses, this means more resiliency to a changing marketplace and more opportunities to be discovered.