Prospective Students

Become An Expert

 

Our curriculum is inspired by our partner, Alacrity Canada’s, demand-driven model. This approach to business advocates for staying ahead of the curve and responding to the market. You’ll learn how to read and respond to market trends and produce effective digital marketing strategies. You’ll see your career, ideas, team, and messaging evolve alongside shifting customers demands. We create resilient individuals and companies that thrive in harmony with changing markets and environmental factors.

Apply for the Bootcamp that works for you:

 

Through our demand-driven model, you’ll learn how to market your business, and evolve your career, idea, or team, through actions and messaging that respond to shifting customer needs. This catalyzes resilient individuals and companies who thrive amidst changing markets and the online industry…

If you are new to digital marketing or enjoy a guided experience

The Digital Marketing Bootcamp that releases content week-by-week, over 8-weeks, and also includes live support and webinars, is the right fit for you.

Guided Bootcamp:

Course-led

  • Content is released week-by-week over 8 weeks
  • Weekly live webinars with digital marketing experts
  • Access to discussion boards monitored by digital marketing advisors

If you have some experience and prefer to learn solo

 

The Self-Directed Digital Marketing Bootcamp, where students are able to access all the content at once, is the right fit for you. 

Self Directed Bootcamp:

Self study

  • All content is accessible on day 1

What do The Bootcamps Deliver?

  STORYTELLING & BRANDING

  KEYWORD RESEARCH

  SEARCH ENGINE OPTIMIZATION

  WEBSITE BUILDING

  LEAD GENERATION

  GOOGLE ADS

   CONTENT DISTRIBUTION

   SOCIAL MEDIA MARKETING

  ANALYTICS

  AND MORE…..

The Core Concepts:

    Pillars of Digital Marketing

    Branding and Storytelling

    Market Research

    Keywords/ Keyword Research

    Search Engine Optimization

    Building a Website

    Email Marketing

    Content Planning

    Distribution

    Frequently Asked Questions

    01

    IS THERE A COURSE PREREQUISITE?

    While there are no formal prerequisites, students applying must have access to a computer and have basic computer and Internet knowledge.

    02

    DO I GAIN A CERTIFICATE FROM THE BOOTCAMP?

    Yes, participants who complete the requirements of the Bootcamp will receive a Digital Marketing Bootcamp Certificate of Completion.

    03

    CAN I DO THIS BOOTCAMP PART-TIME?

    The Alacrity Digital Marketing Bootcamp is designed to work with you and your schedule. The Bootcamp itself entails roughly 10 hours of study to be completed at your own pace weekly.

    04

    HOW IS THE BOOTCAMP SET UP TIMING-WISE? AND HOW LONG DO I HAVE ACCESS TO THE CONTENT?

    The Digital Marketing Bootcamp is designed to be completed in 8-weeks, with each Unit “unlocking” every 7 days from your start date. The average time commitment is 10 hours of learning per week. 

    This is our recommended timeframe for completion because it will allow you to implement what you learned with the opportunity to go back and review. Your access to the content will expire 4 months after the day you register.

    05

    I'VE BEEN ACCEPTED, NOW WHAT?

    Once your application has been accepted, you will receive an email from Thinkific, the online learning platform that is hosting the Bootcamp. Enclosed in the email is your personalized access link to the Alacrity Canada Digital Marketing Bootcamp.

    Alternatively, you can use the same email you registered with to log in at https://www.thinkific.com/signin/ and find the course content under “My Dashboard”.

    06

    HOW WILL THIS BOOTCAMP HELP MY BUSINESS?

    The skills learned in the Digital Marketing Bootcamp will prepare you to increase the visibility and reach of your business beyond your community, helping to make your business more competitive in the digital marketplace. You will learn to measure the impact of your online advertising and presence, cultivate connections with your customers, and build your brand.

    07

    WHAT SUPPORT IS AVAILABLE TO ME WHILE IN THE BOOTCAMP?

    Throughout the Bootcamp, you will have access to discussion boards that are monitored by digital marketing advisors. In the discussions, you can ask content-related questions and dig deeper into digital marketing concepts. 

    Each week, you are also encouraged to attend live webinar sessions with digital marketing experts. These webinars are an excellent opportunity to learn from their experiences, ask questions, and build your network.

    08

    HOW WILL THIS BOOTCAMP HELP ME APPLY FOR A JOB?

    The skills learned in the Digital Marketing Bootcamp will prepare you to take on a wide range of beginner marketing roles, including Digital Marketing, Social Media, SEO, Paid Advertising, and Analytics. For businesses, this means more resiliency to a changing marketplace and more opportunities to be discovered.